Who We Are

Who We Are

Project PINK BLUE is on a journey to change the way Africans think about cancer.

We are Project PINK BLUE- Health & Psychological Trust Centre (CAC/IT/NO 73960). Project PINK BLUE is a cancer organization engaged in cancer awareness, free cancer screenings, support to people battling with cancer, patient navigation, advocacy, fundraising for cancer patients, cancer research, oncology training and psychological support.

We passionately reach the hard-to-reach communities, touch the rural areas, slide the hinterlands and connect the urban with cancer patients; while revolutionizing Nigeria’s health sector.

We are driven by reason and logic, not just passion and emotion to reduce the incidence of cancer and phase-out advanced/late detection of cancer in Nigeria.


Our Mission Statement

Stimulating Actions Against Cancer.

Our Vision Statement

An Africa without late detection of cancer!

Our Goals:

  • To change the way Africans think about cancer by demystifying cancer through community outreaches and audio-visual strategies that are culturally relevant and socially acceptable.
  • To phase-out late/advanced diagnosis of cancer through the provision cancer screenings.
  • To provide cancer support programmes for poor, rural and hard-to-reach communities.
  • To advocate for people battling with cancer and provide psychological support through cancer navigation.
  • To stimulate cancer research and advocacy as a central measure for cancer control in Nigeria and Africa.

Our Core Values

Community: We focus on local communities, because they don’t have access to sufficient and quality information on their health, environment and otherwise. We act in local communities, but, we think global; thereby actively helping people in local communities with global best practices.

Action: We go beyond awareness and sensitization, we believe that the greatest commitment is enshrined in activities, hence, we have been providing free screening services, training of trainers, treatments, and active support services.

Partnership & Networking: We are happy to assert that we have been working directly with community chiefs, women leaders, youth leaders, volunteers, international organizations of repute, and companies who utilize our initiative for their Corporate Social Responsibilities. We know, and strongly believe that partnering and networking with organizations and companies will always help us make greater impacts.

Excellence & Quality: We are concerned about quality service delivery, hence, we partner with credible organizations to provide services based on standard, validity and reliability considering that our work is principally focused on impacting lives.

Innovation & Ingenuity: As a youth-led initiative, we are keen on exploring innovative and ingenious ways to problem-solving in Africa that will be best understood by Africans.

Responsibility & Strategy: We take responsibility for every bit of our actions, hence, we act strategically to achieve success and report results. Inputs counts for us, so that every output impactful.