World Cancer Day takes place every year on 4th February and is the single initiative under which the world can unite to raise the profile of cancer in a positive and inspiring way. World Cancer Day was established by the Paris Charter adopted at the World Summit Against Cancer for the New Millenium in Paris on 4 February 2000. This Charter aimed at the promotion of the research for curing as well as preventing the disease, upgrading the provided services to the patients, the sensitisation of the common opinion and the mobilisation of the global community against cancer. World Cancer Day is an initiative of Union for International Cancer Control (UICC) (www.uicc.org ), the largest umbrella body of cancer organizations globally.
Project PINK BLUE commemorates World Cancer Day every year with cancer awareness walk, race, ride, skate, cycle, marathon, fund-raising, and free screening projects.