Project PINK BLUE is on a journey to change the way Africans think about cancer.
October every year is commemorated in Countries across the world as Breast Cancer Awareness Month, and all efforts are devoted to increasing attention and support for the awareness, early detection and treatment as well as palliative care of this disease.
There are about 1.38 million new cases and 458 000 deaths from breast cancer each year (IARC Globocan, 2008). Breast cancer is by far the most common cancer in women worldwide, both in the developed and developing countries. In low- and middle-income countries the incidence has been rising up steadily in the last years due to increase in life expectancy, increase urbanization and adoption of western lifestyles.
Currently there is not sufficient knowledge on the causes of breast cancer; therefore, early detection of the disease remains the cornerstone of breast cancer control. When breast cancer is detected early, and if adequate diagnosis and treatment are available, there is a good chance that breast cancer can be cured. The majority of deaths (269, 000) occur in low- and middle-income countries, where most women with breast cancer are diagnosed in late stages due mainly to lack of awareness on early detection and barriers to health services.
It is against this background that Project PINK BLUE rolls out her drums to join the International Community in commemorating the INTERNATIONAL BREAST CANCER AWARENESS MONTH 2015 with three (3) fold Breast Cancer awareness activities annually.
In 2015, the Kora award winning songstress and talented musician – Chidinma Ekile “Miss Kedike”, outstanding Nollywood diva- Oge OKoye and a beauty queen Face of Candy City Onyinye Ilechukwu led the Walk, Race & Cycling against Cancer on Saturday 3rd October 2015 at Alade Market, Allen Avenue, Ikeja, Lagos.
The activities highlighting Project PINK BLUE 2015 International Breast Cancer Awareness Month include:
- PINK OCTOBER Lagos awareness walk, race & cycling against cancer
- Breast, Cervical & Prostate Cancer awareness lecture/presentations
- Free Beast & Cervical Cancer screenings
- PINK OCTOBER for Utako community, sponsored by Sandvik Construction, Abuja.
Learn more; download our 2015 Pink October Report